Case Study:
Rothy’s, CTO

When Rothy’s retained Parker Remick, the sustainable fashion pioneer had surpassed $200M ARR, built a TRUE Zero-Waste factory, and was preparing for its next phase of global growth. The company needed its first Chief Technology Officer to modernize backend systems, improve manufacturing visibility and planning, and bridge technical architecture with commercial strategy to support omnichannel expansion.

Our Approach

Parker Remick collaborated with Rothy’s to target ecommerce and retail executives in the San Francisco Bay Area. We sought a commercially minded, right-scale leader with deep operational expertise in Shopify and SAP to drive cohesive global logistics.

Our placement:

Mark Towfiq, CTO

  • Deep enterprise ecommerce expertise from top-tier brands like Estée Lauder, PepsiCo, and Walmart
  • Built scalable, growth-oriented platforms while maintaining impeccable customer experiences.
  • Leveraged predictive analytics and automation to drive revenue and efficiency.

 

Client outcomes

  • Architect resilient backend systems to support global retail and ecommerce expansion
  • Use data science and automation to enhance personalization and reduce operational costs
  • Scale cross-functional engineering teams while preserving Rothy’s sustainable, design-centric culture

 

Client remarks

“Without a doubt, the smoothest process I have had in my career. The team was organized, highly communicative, and listened well to our feedback.”

Michelle Velasquez Pulido

Chief People Officer at Rothy’s

Delivery Team

Jeff Markham

Partner

Paul Bingham

Senior Principal

Customer Satisfaction Score 10/10

Let’s discuss your key leadership needs.

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